Having begun his professional career in the motion picture and television industry, Dfernando organically segued first into the fashion photography industry as a Photo Art Director and Producer, then later as a Surfographer - shooting both photos and videos. He applies his industry known minimal aesthetic to all of his projects from fashion editorials, campaigns, surfing imagery, to celebrity portraitures featuring Oscar winner Kathy Bates, Wendi McLendon-Covey, to Jason Derulo.

Bringing into his work visual references inspired from both surfing and fashion photography history, cinema, to pop culture, Dfernando produces all of his own projects - from creating concepts, directing, as well as filming and editing them.

From April 2020 to July 2022 he co-hosted and produced the pop culture podcast GENERATION RIPE with Emmy Award and Critic’s Choice Award nominated actress/writer/producer Wendi McLendon-Covey (from TV’s ST. DENIS MEDICAL, THE GOLDBERGS, and RENO 911! and the films BRIDESMAIDS, RENO 911!: THE HUNT FOR QANON, and Disney PIXAR’s ELEMENTAL). The podcast archives are still available on various podcast platforms and featured guests from all realms of the spectrum - from comedy legend Sandra Bernhard, TV icons Patricia Heaton and Mimi Kennedy, to dancer and rock legend Toni Basil.

An avid surfer in his teens to mid-20s (circa 1980s to mid-1990s), Dfernando returned to his surfing roots in 2022 upon moving to Southern California after a 7 year residency in New York City.

Though he primarily focused on his work in New York City as a Photo Art Director and Producer working alongside top fashion photographers, he decided on finally picking up the camera himself.

Inspired by the work of legendary surf photographers from Jeff Divine, Art Brewer, Todd Glaser, LeRoy Grannis, as well as skateboarding photography legend Hugh Holland, and surf filmmakers Bruce Brown, Sonny Miller, Taylor Steele to Kai Neville, Dfernando now captures the surfing culture of Southern California - both on the beach and in the ocean.